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What is a CRM system?

We constantly hear about the importance of using a CRM system, but what is a CRM system?


Imagine having a superhero sidekick who knows everything about your friends, what they like, and even what they had for breakfast. That's what a CRM (Customer Relationship Management) system is for businesses!

CRM symbol

CRM is a software system that easily helps organizations of all sizes streamline processes, build customer relationships, increase sales, improve customer service, and increase profitability. It´s almost like having a personal assistant that organizes info about your friends and their likes and dislikes, making it easy for you to plan fantastic hangouts.


Elevate Customer Connections, Effortlessly

From the first "hello" to the final "goodbye", the CRM system is there, helping you communicate with both new and existing customers. It automatically keeps track of all customer contact information such as email addresses, phone numbers, website social media profiles, and more. It also allows you to keep track of other information, such as recent news about the company's activity, and it can store details such as a client's personal preferences on communications. CRM gives you a full overview of your customers throughout the whole journey! This is much more efficient than writing everything down on a notepad!


With access to all this information, the marketing team can easily plan future campaigns and alter their strategies based on earlier results, sales will have access to past interactions and purchases to give more personalized service, and the support team will automatically be able to see all data, providing first class service- all resulting in happy customers and a strong brand image!


Boost Your Business

By connecting your systems - such as a CRM, an ERP, or a web shop - all data will be updated automatically, eliminating the room for errors across departments. Benefit from automatic invoicing, updated customer information, up-to-date product and pricing information, and more through Talk by Sesam, for happy customers and employees!






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